World Wildlife Fund
36
"Up" is the number of experts who agree that the nonprofit has had the most impact in the
field. "Down" is the number of experts who disagree that the nonprofit has had the most impact in field.
Located: Washington, D.C.
Founded: 1961
Mission: The World Wildlife Fund's mission is the conservation of nature. Using the best available scientific knowledge, they work to preserve the diversity and abundance of life on Earth and the health of ecological systems by protecting natural areas and wild populations of plants and animals; promoting sustainable approaches to the use of renewable natural resources; and promoting more efficient use of resources and energy and the maximum reduction of pollution.
Summary
Stories
Expert Reviews
Leadership
From the Nonprofit
Leadership
Carter Roberts.
Carter leads WWF in the conception, development and execution of cutting-edge, science-based conservation solutions. Since joining the organization in 2004, he has built a strategy that relies on global teams to integrate policy, markets and field conservation initiatives to deliver conservation at scale in 19 of the world’s most important natural places. Under Carter’s leadership, WWF has pioneered numerous transformational…
See full bio.
Financial Data
| Overhead Ratio: 22.76% | |
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Charity Navigator Rating:
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Total Revenue: $151,560,547 |
From the Nonprofit
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Contact Info
| Website: | http://www.worldwildlife.org/ | Address: | 1250 24th St NW |
| E-Mail: | Contact form | Washington, D.C. 20037, USA | |
| Phone: | 202-293-4800 | ||
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Twitter: |
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Story:
Read about what the challenge is in reducing carbon emissions from forests, and how WWF is tackling that problem:
Challenge: Roughly 20 percent of all global emissions come from the cutting down or degradation of forests. Brazil’s Amazon, for example, contains 70 billion tons of natural carbon, and activities such as the cutting and burning of forests are making Brazil one of the largest carbon dioxide emitters in the world.
Action: In the world’s largest forests, WWF is building stronger conservation programs that will not only protect rich biodiversity but also reduce emissions from deforestation and provide financial incentives for developing countries to keep their forests standing. WWF is measuring the carbon storage potential in critical forests such as the Amazon in Peru to feed into national emissions reduction targets. This is done by combining the data generated by remote sensing technology and getting input from local communities. Through these efforts we support the policies and practices required to produce zero net greenhouse gas emissions from deforestation by 2020.
(Read what else the WWF does in the area of climate change at: http://www.worldwildlife.org/climate/wwfrole/index.html)
Expert Reviews of World Wildlife Fund
Evidence of Impact Summary:
WWF works in 100 countries and is supported by 1.2 million members in the US and close to 5 million globally.Organization Strengths Summary:
Climate Change experts believe that the World Wildlife Fund has successfully positioned itself as an international group that is focused on specific issues around nature. They have further been successful because of their well-known brand and strong public outreach programs.See expert comments.
Areas for Improvement Summary:
At the same time, the World Wildlife Fund should be more aggressive with some of their work, consider additional issue areas, and develop their law and international policy capacity. They also might build their work at the local level in the US to have a bigger impact.See expert comments.
Expert Comments: Organization Strengths
Select the boxes to display the results according to expert type.
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Foundation Professionals (F)
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Researchers and Faculty (R)
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Nonprofit Senior Staff (N)
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Other (consultants, journalists, policy makers) (O)
International Presence |
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F
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It has a global reach to policy makers, practitioners, and scientists. | ||
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F
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They are outstanding for their global reach and innovative thinking. | ||
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They have worldwide coverage. | ||
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N
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They focus on international issues; they’re an international group. | ||
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They have a high level of international engagement on climate issues. | ||
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They have offices worldwide. | ||
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They are outstanding with their size and reach. | ||
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O
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They have a broad, global perspective, and science driven work. | ||
Other |
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F
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They have done high quality work over many years, despite internal barriers in WWF. | ||
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F
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They have the ability to tap the WWF network. | ||
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O
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They have a long history of action on the ground. | ||
Brand Recognition |
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They are very good at getting media attention for specific issues. | ||
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R
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They have a well-known brand. | ||
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N
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Their perceived success comes primarily from excellent PR. | ||
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N
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They do a great job with public outreach – they are very widely recognized among the general public. | ||
Unique Focus on Nature |
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They have a strong focus on nature! | ||
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N
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They offer a unique perspective and reach. | ||
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N
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WWF devotes a large percentage of its money to programs, and is effective in working across national and political boundaries. | ||
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O
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Their position internationally and their focus on flora and fauna gives them an excellent platform for education and advocacy. | ||
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O
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They are a pioneer in wildlife impacts/adaptation. | ||
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O
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It is very engaged where it matters and at a scale that matters. | ||
Expert Comments: Areas for Improvement
Select the boxes to display the results according to expert type.
Show:
Show:
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Foundation Professionals (F)
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Researchers and Faculty (R)
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Nonprofit Senior Staff (N)
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Other (consultants, journalists, policy makers) (O)
Push for More Change |
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F
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Working with IUCN, they should further the consolidation of the Ecosystem and Livelihoods Adaptation Network. | ||
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They should have a stronger emphasis on role of humans in the system. | ||
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They should focus more on conservation and less on PR. | ||
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They should use the brand to push public support for ambitious action. | ||
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O
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They need to focus more; they cannot do everything and be everything to everyone. | ||
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O
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They should build their law and international policy capacity. | ||
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O
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They should move their projects to scale. | ||
Other |
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F
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They are conservation-focused, not climate-focused. | ||
US Focus |
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They need to lose the suspicion of WWF America. | ||
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They could do stronger U.S. grassroots mobilization for action. | ||
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N
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They should dip below the national and international realm, strategically, to work with state and regional orgs. On particular issues, this would give WWF more impact (e.g., how could sustainable bioenergy production be done on the Great Plains to provide wildlife and other landscape benefits?) | ||
Leadership
Carter Roberts
President and CEO
President and CEO
From the Nonprofit
The nonprofit has not added any comments yet. If you are a representative of this nonprofit and would like to leave a comment, please email us at
feedback@myphilanthropedia.org
with your request.

