The Rudd Center for Food Policy & Obesity

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The-rudd-center-for-food-policy-obesity
Headquarters Location: New Haven, CT
Founded: 2005


Mission: The Rudd Center for Food Policy & Obesity is a non-profit research and public policy organization devoted to improving the world’s diet, preventing obesity, and reducing weight stigma.

Tags: national, childhood nutrition & health, policy, obesity, research, agriculture, food marketing, health equity



The-rudd-center-for-food-policy-obesity
Story: This is the founding story of The Rudd Center for Food Policy & Obesity: The Rudd Center was founded in 2005 by Kelly Brownell, PhD, with a contribution from the Rudd Foundation. Early in its development, the faculty and staff… Read the full story.

Expert Reviews: Evidence of Impact
The Rudd Center for Food Policy & Obesity is credited for providing research and advocacy to influence childhood nutrition outcomes.
See the complete expert review.

Leadership
The-rudd-center-for-food-policy-obesity Kelly Brownell. Dr. Kelly Brownell is Professor in the Department of Psychology at Yale University, where he also serves as Professor of Epidemiology and Public Health and as Director of the Rudd Center for Food Policy & Obesity. In 2006 Time magazine listed Kelly Brownell among “The World’s 100 Most Influential People” in its special Time 100 issue featuring those “.. whose… See full bio.


Financial Data
Overhead Ratio:
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Total Revenue:
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From the Nonprofit
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Contact Info
E-Mail:
rudd.center AT yale.edu
Phone:
203-432-6700
Facebook:
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Address:
PO Box 208369
 
New Haven, CT 06520, USA
Twitter:
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The-rudd-center-for-food-policy-obesity Story: This is the founding story of The Rudd Center for Food Policy & Obesity: The Rudd Center was founded in 2005 by Kelly Brownell, PhD, with a contribution from the Rudd Foundation. Early in its development, the faculty and staff at the Rudd Center undertook steps to begin a dialogue with key figures in the field, to review available knowledge on funding and its impact, and then to develop a clear set of guidelines contained in this document. Central to this process was the commissioning of a detailed background paper prepared by Amalia Waxman, formerly with the World Health Organization and current Head of the International Affairs and Public Relations Division of the Weizmann Institute of Science in Israel. This document integrated information from many sources, including reports from organizations such as Corporate Accountability International, Global Alliance for Improved Nutrition, Yale University (guidelines on private-public partnerships and conflicts of interest), World Health Organization, and United Nations. The second step was to convene a meeting, held at Yale University in August of 2005. The aim was to assemble leading people from around the world expert in science, private-public partnerships, business, law, and bioethics. Participants were chosen to represent differences of opinion on the primary issues, with the hope a consensus would emerge that would inform the Rudd Center on the optimal way of proceeding. (Read more at: http://www.yaleruddcenter.org/who_we_are.aspx?id=12)

Expert Reviews of The Rudd Center for Food Policy & Obesity

Evidence of Impact Summary:

The Rudd Center for Food Policy & Obesity is credited for providing research and advocacy to influence childhood nutrition outcomes.
See expert comments.

Organization Strengths Summary:

Experts call out different facets of the organization as strengths including marketing, advocacy, mission focus, and leadership.
See expert comments.

Areas for Improvement Summary:

The only area for improvement mentioned involved expanding programming.
See expert comments.

Expert Comments: Evidence of Impact

Select the boxes to display the results according to expert type.

Show:
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Foundation Professionals (F)
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Researchers and Faculty (R)
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Nonprofit Senior Staff (N)
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Other (consultants, journalists, policy makers) (O)

Impact

R
I think that it has helped put public pressure on foods with "poor" nutritional content. For example, I think that it played a major role with the discontinuation of a chocolate-flavored toddler drink.
R
The Rudd Center has been active in many policy issues and brings together policy expertise with expertise in the law, public health, business, etc.
N
They provide data, policy analysis, and direction to a broad range of resources that are accessible and useful for state and local advocates.
N
They produce reams of useful information to policy advocates on topics like soda tax, menu labeling, and improving school food. They make excellent presentations to groups. They also aren't afraid to take on corporate America, when necessary. Their studies and surveys are excellent.
O
The Rudd Center is based at Yale University and has a solid scientific basis for its recommendations. It also has a wide following on the internet.


Expert Comments: Organization Strengths

Select the boxes to display the results according to expert type.

Show:
X
Foundation Professionals (F)
X
Researchers and Faculty (R)
X
Nonprofit Senior Staff (N)
X
Other (consultants, journalists, policy makers) (O)

Leadership

F
They have visionary leadership and great depth in terms of smart people doing the right thing. They are one of the few organizations taking on the impact of food marketing to kids on childhood obesity.
N
Kelly Brownell is an excellent leader. All staff members we've met or spoken with are very impressive. They seem to be an organized and buttoned up operation.

Advocacy

R
It plays an activist role in the fight against childhood obesity. Kelly Brownell is particularly influential. Also, it issues an annual report on obesity that helps keep people like me up-to-date.
N
This is a great group that brings many issues to light.
O
They are great leaders around soda issues, do good policy work, and have good resources.

Mission Focus

R
They are good at finding strategic issues to tackle, in connecting science with policy and using science strategically, and in working with key officials who can make a difference.

Trusted Leader

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They are a trusted source of information for many sectors.
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They are a national leader in improving school food and advocating for a soda tax.
N
They have the credibility from being at Yale and having an MD and other credentialed leadership. They also do policy analysis based on scientific research.

Marketing

N
Their marketing and promotions are strong.

Program Design

N
They produce great research and reports.
O
The organization seeks to promote practical and achievable projects such as a soda tax to reduce intake of sugar drinks in children.


Expert Comments: Areas for Improvement

Select the boxes to display the results according to expert type.

Show:
X
Foundation Professionals (F)
X
Researchers and Faculty (R)
X
Nonprofit Senior Staff (N)
X
Other (consultants, journalists, policy makers) (O)

Expand Programming

O
The Rudd Center is the most pro-active group against sugar intake, but could be more specific about its public awareness of the toxicity of sugar and fructose to the human body.


Leadership


Kelly Brownell
Co-Founder and Director
Dr. Kelly Brownell is Professor in the Department of Psychology at Yale University, where he also serves as Professor of Epidemiology and Public Health and as Director of the Rudd Center for Food Policy & Obesity. In 2006 Time magazine listed Kelly Brownell among “The World’s 100 Most Influential People” in its special Time 100 issue featuring those “.. whose power, talent or moral example is transforming the world.” Dr. Brownell was elected to membership in the Institute of Medicine in 2006 and served as President of several national organizations, including the Society of Behavioral Medicine, Association for the Advancement of Behavior Therapy, and the Division of Health Psychology of the American Psychological Association. He has received numerous awards and honors for his work, including the James McKeen Cattell Award from the New York Academy of Sciences, the award for Outstanding Contribution to Health Psychology from the American Psychological Association, the Distinguished Alumni Award from Purdue University, and the Lifetime Achievement Award from Rutgers University. He has served in a number of leadership roles at Yale including Master of Silliman College and Chair of the Department of Psychology from 2003 to 2006. He has published 14 books and more than 300 scientific articles and chapters. One book received the Choice Award for Outstanding Academic Book from the American Library Association, and his paper on "Understanding and Preventing Relapse" published in the American Psychologist was listed as one of the most frequently cited papers in psychology. Dr. Brownell has advised members of congress, governors, world health and nutrition organizations, and media leaders on issues of nutrition, obesity, and public policy. He was cited as a “moral entrepreneur” with special influence on public discourse in a history of the obesity field and was cited by Time magazine as a leading “warrior” in the area of nutrition and public policy.

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