HSUS (Humane Society of The United States)
125
"Up" is the number of experts who agree that the nonprofit has had the most impact in the
field. "Down" is the number of experts who disagree that the nonprofit has had the most impact in field.
Headquarters Location: Washington, DC
Founded: 1954
Mission: The HSUS seeks a humane and sustainable world for all animals; a world that will also benefit people. We are America's mainstream force against cruelty, exploitation, and neglect, and also the nation's most trusted voice extolling the human-animal bond. Our mission statement: Celebrating Animals, Confronting Cruelty.
Tags:
animal protection, animal welfare, animal cruelty, animal exploitation, pet adoption, animal shelters, companion animals, farm animals, activism, advocacy, 2011
Summary
Stories
Expert Reviews
Leadership
From the Nonprofit
Leadership
Wayne Pacelle.
Wayne Pacelle (PUH'-cell-ee) is the president and chief executive officer of The Humane Society of the United States. Pacelle took office June 1, 2004 after serving for nearly 10 years as the organization's chief lobbyist and spokesperson. During his tenure as HSUS president and CEO, Pacelle has spurred major growth for the organization, which is now the nation's largest animal…
See full bio.
Transparency Information
This organization has earned the GuideStar Exchange Seal, demonstrating its commitment to transparency
(learn more)
Financial Data
Overhead Ratio:
22.13%
Total Revenue:
$101,681,180
From the Nonprofit
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Aug 23, 2011 |
We are proud to be recognized by experts and peers. We are grateful for the time and dedication that they put into this affirmation of our work, thank you. We intend to build on this record, and to constantly seek…
Read More.
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Contact Info
Website:
E-Mail:
membership AT humanesociety.org
Phone:
202-452-1100
Story:
The Humane Society of the United States is the nation's largest and most effective animal protection organization—backed by 11 million Americans, or one in every 28. Established in 1954, The HSUS seeks a humane and sustainable world for all animals—a world that will also benefit people. We are America's mainstream force against cruelty, exploitation and neglect, as well as the most trusted voice extolling the human-animal bond.
Expert Reviews of HSUS (Humane Society of The United States)
Evidence of Impact Summary:
Humane Society of The United States is the largest animal protection organization in the USA. They effectively influence change in a variety of areas and their campaigns often make national news. Their leadership in the farm animal welfare arena has been vital in changing laws in states like California, Ohio and Colorado.See expert comments.
Organization Strengths Summary:
The Humane Society of the United States's professional approach to activism gives them a large range of supporters. They have many of the top people in the field working at the organization. Their CEO, Wayne Pacelli, is very good, strong, knowledgeable, and charismatic. Also, they are able to secure large financial support from individuals as well as foundations.See expert comments.
Areas for Improvement Summary:
Experts agree that the Humane Society of The United States needs to work on its collaboration with other nonprofit organizations. Additionally, the large organization needs to focus more on making a local impact.See expert comments.
Expert Comments: Evidence of Impact
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Foundation Professionals (F)
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Researchers and Faculty (R)
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Nonprofit Senior Staff (N)
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Other (consultants, journalists, policy makers) (O)
Effective Politically |
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HSUS has done very well under Pacelle's leadership at broadening the impact of the animal rights movement at the political level. | ||
Effective Legislation |
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Humane Society of The United States has been instrumental in influencing state and federal adoption of beneficial animal welfare legislation and opposing detrimental legislation, supporting state groups doing the same, responding to large-scale animal welfare crises (e.g., rescues in puppy mill shut downs, etc.), and educating the public on animal welfare issues. | ||
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Humane Society of The United States has led major legislative initiatives to save farm animals and wildlife--they have been successful in this area in several states, in addition to anti-cruelty work. | ||
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Their legislative accomplishments surpass those of other groups. | ||
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They actually use their money for good. They’ve been going after factory farming and running California's proposition 2. The thing that got rid of veal crates and small cages, and been marching across the country. And getting agriculture community being less smug. | ||
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They are effective in their National and State legislative lobbying. | ||
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Their lobbying efforts on behalf of animal welfare issues has far reaching effects throughout the country. | ||
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Humane Society of The United States has had a tremendous impact on Humane Legislation on a local, state and a national level in almost all facets of animal care. | ||
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The Humane Society of The United States is involved in animals welfare and protection on a national level. They have positively influenced legislation, provided support for local law enforcement in cruelty investigations, and provided educational seminars to both the public and law enforcement on animal issues and laws. | ||
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They have made successful achievements resulting in higher welfare for animals in agriculture, particularly in the corporate and legislative arenas. | ||
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Their factory farming campaign was effective, passing new legislation to outlaw the worst animal cruelties and shifting corporate purchasing policies. | ||
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The greatest impact of Humane Society of The United States on animal welfare is in the area of legislative reforms that to improve welfare of food animals, commercially bred dogs, and hunted animals. HSUS has used the media very effectively to turn public opinion in favor of these reforms. | ||
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The organization's lobbying practices are stellar. | ||
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Whether or not they actually DO anything in terms of animal's lived experiences, Humane Society of The United States does have great visibility - and brought attention to people's unwillingness to be separated from their companion animals - resulting in legal changes in mandatory evacuation procedures. I see them as primarily a legislative group. | ||
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They have spearheaded legislation to improve conditions for farm animals (direct experience of this in Ohio); promotion of animal protection issues nationally (Pacelle on Oprah regarding puppymills). | ||
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Humane Society of The United States does many things, and does quite a few of them very well. Their greatest strength is their legislative advocacy. They do an excellent job of proposing and campaigning for changes in law - at both the federal and state levels. Animals have an effective voice in legislation for the first time in decades. | ||
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Humane Society of The United States has won a whole host of ballot initiatives and have reach a huge section of the general population with undercover investigations. | ||
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They are a legislation powerhouse. Proposition 2 in California didn't just pass protections for farm animals, it also increased awareness of the issues and sympathy for animals. Humane Society of The United States is the first mainstream (i.e., not PETA) national organization to make farm animal advocacy a serious focus. | ||
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The HSUS confronts national and global cruelties through major campaigns targeting the inhumane treatment of animals. The impact of the legislation and litigation to stop cruelty to domestic and wild animals is a very important contribution to our society. | ||
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They have made great achievements in state legislation and encouraged national legislation. | ||
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They were instrumental in the passage of Proposition 2 in California several years ago, which mandates that animals raised for food be given enough space to stand up, lie down, turn around, and stretch their limbs. | ||
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They have staff here in Austin that focus on legislation to protect animals. Humane Society of The United States got the cockfighting bill passed this session because of all the extra attention they are paying to Texas . | ||
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Humane Society of The United States is the largest animal protection organization in the USA. They effectively influence change in a variety of areas and their campaigns often make national news. Their leadership in the farm animal welfare arena has been vital in changing laws in states like California, Ohio and Colorado. | ||
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Humane Society of The United States is a group we can depend on to fight for animal rights and protection on a national level. They are also a wonderful resource for animal rights legislation on a state-wide level. | ||
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They are good at legislation. | ||
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When assessing the actual impact of these programs on enhancing animal welfare I think that HSUS has the most impact in the legislative area. | ||
Great Programs |
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Humane Society of The United States has broad influence on state and federal legislation affecting companion animals, farmed animals, animals used in research and wildlife. They also provide direct care for many animals through disaster response and other programs. The organization is well recognized by the public and has a very large base of members and supporters that help to make it effective. | ||
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They have a tremendous ability to get state and national legislation passed. They care for more captive wildlife than any other nonprofit in the US, lead Important investigations and large scale rescues. | ||
Leader in their Field |
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They are leaders on a wide variety of animal welfare issues, specifically influencing legislation and public policy. | ||
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I agree with the findings that HSUS has had the most impact and is the top-recommended nonprofit in this field. HSUS has very effective animal protection programs and the organization effectively communicates its work externally using all forms of media. HSUS promotes itself as the nation's most effective animal protection organization. | ||
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They have a large following and are setting the agenda for Animal Rights. | ||
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They are the gorilla in the room. They are doing good work. | ||
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I agree with the Humane Society of the United States as the leader in an effort to make humane changes in the US | ||
Strong Staff |
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They have very strong and knowledgeable staff dedicated to making a lasting difference at state, regional, and national levels. | ||
Focus |
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Their work on dog fighting, protections for factory farm animals, and protections for companion animals has been particularly strong. | ||
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They have great breadth of work and overall impact on a wide variety of animal protection issues. | ||
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Humane Society of The United States is probably the most well known organization in the country whose mission is animal welfare. Therefore their ability to impact a variety of issues for animals is huge. | ||
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They have focused on Marine Mammal Issues - whaling in particular. They were leaders in this issue, they helped protect whales at every turn. The wildlife department worked tirelessly on the Endangered Species Act. They also led the fight to close down all horse slaughter plants in the US and prevent slaughter of horses for food in the US. | ||
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Humane Society of The United States has the broadest based impact on the widest range of animal issues on your survey list. They are a formidable player in legislation, and bring the most comprehensive programming to areas like factory farming and animals in research. | ||
Great Reach |
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Their impact on state laws, such as California's Prop. 2 and other state efforts to protect animals have been great. | ||
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They have made serious impact in legislation at the federal and state level. Their strategic and innovative use of the public referendum and ballot process to advance animal welfare laws and regulations has been great. They have significant reach in all aspects of animal protection -- a breadth of purpose and success that is unmatched. Their significant grassroots organizing presence and operations influence people at the highest levels of government. | ||
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Humane Society of The United States has a disproportionate impact on legislation, policy, training and direction within the field of animal welfare. | ||
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One can't help but equate big budget with the ability to make the biggest impact; but in recent years Humane Society of The United States has expanded to help farmed animals and by doing so has helped move their plight into our national awareness and discussion - while PETA has catapulted animal issues into the media, HSUS has made the issue more mainstream - and has backed up mind changing with legislation for more lasting change. | ||
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Humane Society of The United States has had a great influence on legislation and ballot initiatives to protect animals due to its size. | ||
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They have made nationwide impact in a number of areas involving animal welfare, including farmed animals, research, companion animals, great apes, dogfighting. | ||
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Large well funded organization that has the means and expertise to engage in a wide range of important animal related issues. | ||
Excellent Services |
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Humane Society of The United States has a strong history in addressing national issues for animal welfare. They have regional offices nation-wide that assist in some state & local communities. They excel in providing disaster support services to stricken communities. They can implement a disaster response team immediately to provide local/state support. | ||
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They have a major impact on State Laws governing care of animals. They lead significant hand-on activities regarding local and regional disasters. | ||
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They have a significant focus on legislative issues that change/improve laws related to animals and their care. They provide response/support to large scale animal seizures and disasters. | ||
Sound Strategy |
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Through policy work, education, and legal campaigns, Humane Society of The United States is addressing a broad spectrum of animal suffering in a positive and strategic manner. | ||
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Humane Society of The United States has a wide reach in impacting the lives of animals in the US through their legislative work in many areas such as the work on humane farming practices for food animals in states like California and Ohio, through their disaster relief work in many places throughout the country, for stepping in when large-scale equine cruelty cases are too large for local groups to handle, for their investigative work and support of local efforts on busting inter-state dog-fighting rings and for holding the largest animal welfare educational conference and trade show in the country each year. | ||
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Humane Society of The United States addresses legislation and policy that impact marine mammals, works with agricultural animals, works at multiple levels. | ||
Do A Lot with Little Money |
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This is an excellent advocacy organization with limited boots on the ground services. They assist local agencies with expertise and emergency assistance. Their legislative efforts are well orchestrated and leverage local support. | ||
Funding |
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Their international campaigns on awareness, education and humane legislation have all been strong. Their size and budget allows for targeted approaches that many of the smaller organizations can not achieve. | ||
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This organization is the most well funded and thus has the broadest reach. It has expanded its outlook and mission to protect more animals in more contexts than in the past. Because of its national presence and good will, this shift brings significant resources to bear on questions of animal protection. | ||
Effective Advocacy |
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Humane Society of The United States is a very active organization in legislation and raising public awareness. Although they do not run animal shelters, their advocacy on behalf of animals is the strongest in the country. | ||
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Their staff directly impact public policy on a state and national level that saves the lives of thousands of animals, both companion animals and farm animals, and they do a better job of this than any agency I know. | ||
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The Humane Society is leading the way when it comes to getting both state and federal laws passed to protect animals. They are making the very most of their huge numbers and huge economy to get things done, such as many laws to protect fighting animals, farmed animals and in all of their rescue efforts in disaster areas. | ||
Effective Marketing |
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They are effective in influencing public opinion, in leading initiative and legislative efforts to enact or amend laws protecting animals, in presenting the annual EXPO conference that educate lower to mid-level staff and volunteers of local organizations, and as a resource to small to mid-size agencies. | ||
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They boast a high profile, excellent strategic positioning, and frequently communication with their supporters. | ||
Collaboration |
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They are dedicated to mentoring smaller non profits. | ||
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Humane Society of The United States works with their state representatives during disasters. | ||
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They have a national and international focus on animal welfare that covers many species and situations. They organize/sponsor probably the best national-international meeting (EXPO) that brings animal care and welfare workers and advocates together to discussions and learning. | ||
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Humane Society of the United States has impacted the industry by promoting a pet expo each year, bringing in speakers to help organizations become better educated in running their facilities. They lobby to change the laws to protect animals, both domestic and wildlife. | ||
Raising Awareness |
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Humane Society of The United States has had significant impact on several animal welfare issues in recent years, including farm animal welfare and animal (dog/cock) fighting. | ||
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They have spawned legislative advancements in farmed animal issues and increased public awareness of farmed animal issues. | ||
Visibility |
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Their continuous advocacy work is well balanced, they are strongly networked, and they maintain high visibility. | ||
Grassroots |
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They have followed the lead of the American Society for the Prevention of Cruelty to Animals, and are taking the necessary steps to make a difference at the local level by providing animal welfare groups with needed tools and resources. | ||
Scope |
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This organization addresses ALL animal abuse issues across the board, and doesn't focus on one aspect only. They not only bring awareness to an issue, they lead legislative issues and actively go after solutions to the problem. They do this not only on regional levels, but they care about issues at local and state levels in order to affect the bigger picture. | ||
Communication |
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Humane Society of The United States leads legislative advancements and is constantly present in the media. | ||
Strong Leadership |
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Since Wayne Pacelle became CEO Humane Society of The United States has taken the lead on state referendums; cage free egg program; working with the widest number of food and restaurant retailers to explore ways to improve animal welfare. | ||
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Humane Society of The United States leads campaigns on a number of different animal welfare issues, including companion animals (adoption, spay/neuter, puppy mills, dog fighting, and hoarding), farm animals (especially factory-farming), and wildlife protection (seal hunts, habitat destruction). Through their charismatic CEO Wayne Pacelle, they have been able to reach a huge audience with their messages. They are firm on their beliefs but manage not to alienate animal lovers who may not be animal rights advocates. (For example, they are able to fight factory farming without condemning meat-eaters.) | ||
Expertise |
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They benefit from a range of expertise in farm animals, wildlife, laboratory animals, making change through effective advocacy efforts. | ||
Effectiveness |
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No animal-welfare/rights organization that I know of has the breadth of topical coverage, political reach, financial heft, or creative vision to match the Humane Society of The United States With an annual operating budget in the hundreds of millions of dollars, a track-record of political and/or legislative victories in MANY states (including ag-powerhouses such as California, Ohio, and Michigan), and a full stable of well-educated, uber-experienced, camera-ready public advocates (such as CEO Wayne Pacelle, Senior Director of Factory Farming Campaigns Paul Shapiro, and Senior Director of Faith Outreach Christine Gutleben), HSUS is by far the most effective (at least from a pragmatic perspective) animal-welfare/rights organization in the country and certainly the most *feared* by the agribusiness industry. One of the areas in which HSUS is currently having a significant impact is in the area of outreach to religious audiences. (In the spirit of full disclosure, I should say that HSUS has featured and promoted some of my scholarly work in this field). Their (HSUS Faith Outreach) new documentary film "Merciful Eating" (and some of the outreach materials circulated along with it) have been testing in focus groups funded by agribusiness as very influential on their target audiences--so much so, in fact, that agribusiness industry leaders have expressed interest in dialogue with HSUS around this issue. | ||
Great Outreach |
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They do outstanding behind-the-scenes work as well as public outreach. | ||
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Their outreach, educational commitments and assistance to educators, collaborations, and programming are all tremendous. | ||
Reputation |
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They are continually in mainstream media in a relatively positive way. They are often able to give technical help to smaller groups and are able to respond quickly. | ||
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The Humane Society of The United States has a very strong reputation | ||
Great Research |
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Their research to learn about spay/neuter in the Southern states has been quite rigorous. | ||
Accurate Information |
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This organization collects and provides a great deal of accurate information to assist in the health care and well being of the animal population. This organization excels at reaching their intended market and getting "big names" to contribute publicly to their cause. | ||
Expert Comments: Organization Strengths
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Foundation Professionals (F)
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Researchers and Faculty (R)
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Other (consultants, journalists, policy makers) (O)
Excellent Marketing |
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Humane Society of The United States is an excellent marketer, especially through its use of the Internet. It has a strong and well-known leadership (e.g., Wayne Pacelle -- whether people love them or hate them -- is a familiar name to those who work with animal welfare) and presumably strong finances based on local humane society groups' pleas to potential donors to not confuse HSUS with an animal shelter. | ||
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Humane Society of The United States is tops in marketing and has a strong emergency rescue operation. | ||
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Their image, leadership, and intelligence are all outstanding | ||
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Humane Society of The United States is highly visible and helps to keep the cause of animals in the mainstream news. | ||
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Their marketing, visibility, and consistency of message are strong. | ||
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Their marketing materials through television, social media, and print get better each year. They have a large membership base and they promote animal welfare in a very positive light. | ||
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Humane Society of The United States is great at advertising and promoting the plight of abandoned animals. | ||
Excellent Outreach |
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Their leadership, outreach and advocacy are all strengths. They have excellent scientific staff and leverage science on behalf of their programs. | ||
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Both marketing and outreach are strong at the Humane Society of The United States. HSUS has the availability to serve as a nucleus for animal welfare developments, promulgating the news and assuring it reaches most stake holders. | ||
Strong Leadership |
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They have strong leadership, good political connections, and a high public profile. | ||
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They have strong well-recognized leadership and marketing which helps to educate & promote animal welfare issues. | ||
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Their leadership on a policy and outreach level is outstanding. | ||
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Wayne Pacelle is very good, strong, knowledgeable, and charismatic. | ||
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They have professional leadership and excellent public relations. | ||
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Humane Society of The United States has excellent leadership. | ||
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Leadership -- few organizations take on as many issues in as significant a way and light the way for others to follow. Marketing -- unbelievable machine for churning out press and reaching the general public with their message. | ||
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They have strong leadership, staff and the ability to generate donations and act fast during disasters for animals . | ||
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Leadership is key to this organization, and I have met and worked with the staff at various conferences and events. Marketing and getting the word out about their role in animal welfare in the United States is also vital to the effectiveness of the organization. | ||
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Their leadership, operations, and staff are all great. | ||
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They have strong leadership with their CEO. | ||
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Leadership is great here. Wayne Pacelle and other top executives are articulate and focused. They present reasoned arguments in public and on the Hill, and they guide their org to stay focused on specific initiatives. | ||
Diverse Focus |
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They work in a diverse cross section of arenas and coordinate well with other non-profits in partnership efforts. | ||
Effective Communications |
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They have strong leadership and effective communication materials. | ||
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They have some very effective spokespersons who are getting their message across. State directors are very useful based on our experience in one state. | ||
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Humane Society of The United States has a super-talented employee roster and they know how to frame their message in a manner that comes off as very mainstream. | ||
Financial Stability |
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Their finances are very strong and they have great leadership. | ||
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Humane Society of The United States is a financially strong and sound organization. It is also nationally recognized as having credible fiscal practices. | ||
Longevity as an Organization |
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They have a strong litigation team and longevity. | ||
Responsive |
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Humane Society of the United States has responded well to large scale disasters (hurricanes) and puts on an effective annual conference for animal welfare professionals, making them both a role model for other national organizations and a resource for shelters across the country. | ||
Wise Acquisitions |
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They have been able to colonize other organizations to take their top leadership, giving them more of an impact. They also excel at fundraising, and marketing (although I think PETA has the better marketing). | ||
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They have acquired several related organizations (e.g. Doris Day Animal League, Black Beauty Ranch) and that has allowed them to expand their impact without reinventing the wheel. | ||
Visionary Leadership |
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Wayne Pacelle is a dynamic figure and has led the agency well. Recently he published a book that will expand the influence that he and Humane Society of The United States has further into the public forum. He has tried new approaches and has met with resistance in the animal welfare community but is resolved to make change and not be happy with the status quo. For the most part the staff at HSUS is exceptional and with the variety of issues they address, companion animals, farm animals, wildlife, animals in entertainment, international animal programs, and much more, it is impressive that they actually impact all of these areas. | ||
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CEO Wayne Pacelle is a strong figurehead. His new book The Bond is an example of his ability to reach a consumer public. While known and sometimes criticized for their activist activities, they also employ many stellar scientists and other professionals who are working collaboratively in substantive, incremental change from within the systems that they focus on. Often under appreciated by local shelters they none they less provide some of the best training and educational resources for animal shelters. And they work on national issues of long and far reaching scope that is beyond the capabilities or interest of many local groups. | ||
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The leaders of this organization, Wayne Pacelle and Mike Markarian, are truly Davincians in their beliefs and their creativity. They are so highly revered by those who love animals, and most of us do, that they are able to move great masses of people toward a kinder way of living. | ||
Great Fundraising |
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Marketing and fundraising are strong. They raise a lot of money and are great at marketing themselves. | ||
Great Networking |
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Humane Society of The United States operates Animal Care EXPO, an annual conference that helps animal welfare workers around the country by providing training, resources and networking opportunities. This is the only opportunity people in smaller states have to get this networking and training. | ||
Raising Awareness |
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Humane Society of The United States has strong leadership, effectively raises awareness of issues (using a variety of existing and new media), and has strong brand awareness and fundraising. | ||
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This organization is pursuing incremental change for animals and being quite successful in the legislative arena. It is raising awareness of the issues and that fosters dialogue among other communities. | ||
Supporting Other Organizations |
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They provide financial assistance and legal expertise to offices investigating and prosecuting animal cruelty cases. | ||
Strong Supporters |
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This organization has a strong fiscal base of support, strong marketing through community outreach and advertisement, and strong community involvement. They operate on both a national and local level in many areas of the United States, providing support and advancing interests of animals. | ||
Great Research |
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They have tremendous impact on changing state animal protection laws because of their investment in staffing offices in nearly every state. They also employ many young researchers so have broad-ranging, in-depth data for their campaigns. | ||
Legal Expertise |
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They are growing larger with legal expertise executing on animal causes. | ||
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They have strong leadership and expertise in lobbying, litigation and advocacy on behalf of animals nationwide. Their legislative team has a national reach. | ||
Effective Programs |
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They have a massive size and an effective policy program. | ||
Effective Litigation |
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This organization has taken an active role to change laws by working with local nonprofits in California and the public. They have communicated effectively and listened to input. | ||
Great Scope |
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The size, budget, history, and leadership of the organization are all strengths. | ||
Sound Strategy |
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Humane Society of The United States has extremely strong strategic and organizational leadership capabilities. They are nimble and flexible. | ||
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Their focus on advocacy and public policy as a strategy for helping animals makes them strong. Their staff is very professional and well respected. | ||
Excellent Fundraising |
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They have great marketing and fundraising know-how. It would be great if the shared it! | ||
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This organization is extremely adept at fund-raising. It also raises awareness of major issues in animal welfare. | ||
Broad Focus |
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Humane Society of The United States has good leadership and a focus on all animal issues, not just dogs and cats. | ||
Strong Donor Base |
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They have a huge donor base, so they are very solvent. The organization keeps growing and changing. | ||
Strong Staff |
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It seems Humane Society of The United States has the ability to recruit the best and then give them the space to perform to their best. Additionally they did their homework for the recent rebranding (new logo, tagline, look, website, etc) and have created a dynamic brand that has staying power. | ||
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They have strong leadership and excellent staff working on key issues. | ||
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They have extremely competent and effective staff. | ||
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N
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They have long standing record of work in animal welfare. They have a strong and diverse staff. | ||
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N
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They have the staff and income to work on pressing issues, respond to media, and do legislation. | ||
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F
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Humane Society of The United States' professional approach to activism gives them a large range of supporters. They have many of the top people in the field working at the organization. Also, they are able to secure large financial support from individuals as well as foundations. | ||
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N
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Their staff is very knowledgeable and helpful. | ||
Great Follow-Through |
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R
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They have excellent follow-through: they sent interviewer and photographer to Ohio to put together informational tape regarding farm animal welfare in Ohio. They also have a strong educational focus through various media. | ||
Talented Staff |
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R
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Humane Society of The United States has a lot of staff at senior levels with tremendous knowledge and expertise. They do not rely solely on ethics an emotion, but can debate the science of any issue with the best experts in the world. They are a tremendous resource for other organizations and advocates in that way. They also have a strong disaster response program. | ||
Size |
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N
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Their strength is their enormous size. | ||
Clear Vision |
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N
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The leadership has a clear vision for the organization and has expanded it by acquiring smaller animal protection nonprofits. | ||
Effective Advocacy |
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R
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They have well respected staff and effective advocacy. | ||
Extensive Connections |
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O
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They run a huge operation with many experts in multiple fields. They have important connections and relationships in legislatures and local communities. | ||
Strong Overall |
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R
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Humane Society of The United States is a known juggernaut in pretty much all of the above respects. | ||
Creating Solutions |
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N
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Humane Society of The United States puts its money where its mouth is by supporting national and local campaigns against cruelty. Black Beauty Ranch, here in Texas, is a perfect example of how they don't just talk about the issues of cruelty and neglect; they create solutions to correct the effects of such cruelty. | ||
Highly Credible |
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N
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It is highly credible in a sector characterized by misinformation and vituperation. They have highly qualified staff members. | ||
Strategic Litigation |
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R
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They are politically savvy in choosing ballot initiatives that can pass, organization, breadth of issues addressed, credibility amongst the general public so that their educational materials, which are very good, will be believed without distracting accusations. | ||
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O
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This is a superb organization with excellent strategic litigation. | ||
Strong Marketing |
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N
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Their marketing is strong. | ||
Strong Research |
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N
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Humane Society of The United States has strong research and marketing. | ||
Expert Comments: Areas for Improvement
Select the boxes to display the results according to expert type.
Show:
Show:
X
Foundation Professionals (F)
X
Researchers and Faculty (R)
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Nonprofit Senior Staff (N)
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Other (consultants, journalists, policy makers) (O)
Become Too Large |
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O
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However, the organization has become so large that it is having difficulty in relationships with other nonprofits and it spends too much money and resources fundraising. It may have reached a size that is larger than ideal for an advocacy organization. | ||
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R
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This organization is another that should be more transparent with the public regarding its support of local animal shelters. Many supporters of HSUS believe erroneously that their gifts directly benefit local animal shelters, especially shelters with humane society in their name. They have been most effective in educating the general public, whether or not they are animal advocates, of the issues of animal welfare. Now, if I have a conversation with the average person about dog fighting or puppy mills, they know a little about the issue, and see it as pervasive and not something the "animal nuts" have dug up to exploit. Their mission is quite broad, encompassing animals in general (whales, seals, farm animals, as well as companion animals). My main worry is that their mission may collapse under the weight of the breadth if the leadership changes (from CEO Wayne Pacelle). I am concerned that the current success of HSUS IS Mr. Pacelle. My hope is that they are grooming the next generation of leadership. | ||
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N
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Some strengths are certainly the size and capacity of the organization. Because the organization is so big and well-funded it would be hard for the organization not to have an impact. However it is questionable whether there is good return for their size. There appears to be no way to measure impact against size - a pound for pound evaluation. If measured pound for pound, many smaller groups outperform HSUS. | ||
Better Communication |
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O
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The Humane Society of The United States reputation might be improved by further explaining its purpose. I know a number of well-meaning rescuers and animal advocates who dislike HSUS because they feel they are trading off the name "Humane Society." If people understood better the purpose of HSUS, perhaps they would have a better reputation. (However, that might also have a detrimental impact on donations.) | ||
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R
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I think there is some public confusion regarding the link between local humane societies and Humane Society of The United States and its partner organizations (e.g. HSI). | ||
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N
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They need to distinguish themselves better from local humane/welfare organizations. The lack of clarity causes confusion for donors and backlash from local groups who are assumed to be affiliated with Humane Society of The United States but are not. | ||
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N
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One minor criticism of HSUS is that in a couple of instances HSUS has been guilty of misrepresentation regarding an animal welfare success. In such circumstances, HSUS may have contributed minor effort to the success, but not the major effort. In such circumstances, HSUS may fail to acknowledge another organization's work on an issue. | ||
Better Marketing |
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N
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They should establish a higher profile regarding the scientific justifications behind their important work. | ||
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R
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They should have a stronger position on animal rights and less marketing materials. | ||
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N
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This organization over markets. | ||
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O
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Some local welfare advocates think they've been too heavy handed in their state, so maybe they need a better public relations program. | ||
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O
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Their external messaging could be stronger. I would guess that more people would think of the ASPCA's campaigns and not be able to come up with one from Humane Society of The United States. HSUS isn't particularly strong in the field supporting local shelters. Although some reps are better than others, a stronger connection with shelters would be a benefit. | ||
Better Organizational Structure |
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N
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Throughout the past 5-8 years they've moved into more "controversial issues" and have become a target agency for other groups not necessarily pro-animal (i.e. hunting, agricultural, etc). Their regional offices are not divided well for realistic multi-state coverage , they need to restructure internally so they have a more direct/positive impact on each state/region. | ||
Bureaucracy |
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N
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Humane Society of The United States has too much bureaucracy. | ||
Clearer Fundraising Message |
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N
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Their fundraising gives the impression that they provide direct local services where local, unaffiliated agencies, actually provide those services. | ||
Direct Services |
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N
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More direct involvement in animal care may be an improvement; I know they fund lots of organizations who do this, but I would like to see more of this. | ||
Educational Focus |
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R
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There needs to be more education in factory farming. If consumers don’t understand the inhumane practices of factory farming, the practices will persist. | ||
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N
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The most obvious lack of a program to me is a public education program. Humane Society of The United States provides educational opportunities for professionals in the field but does not have educational programs in schools or colleges or just public education opportunities. HSUS also fund raises on the backs of dogs and cats, rarely showing the scope of what they are involved in. This takes dog and cat money away from local organizations when companion animal programs are actually quite limited at HSUS in comparison with their other programs. They should use the opportunity to fundraise and educate at the same time on other issues they are working on. | ||
Funding More Projects |
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N
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They should actually use the funds they raise to do more then just legislation and legislative initiatives that don't have much of an impact and use the funds for programs that the rest of their organization works on. | ||
Fundraising Tactics |
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O
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They should be more open to the fact that contributions to Humane Society of The United States do not benefit any local animal shelter or any other organization with the words "Humane Society" in their names. | ||
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N
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Humane Society of The United States has come under a lot of attack for fundraising in local markets without giving back to the grass roots movements. In essence it is the standard of American business practice, but our business is one in which we all need to work together. | ||
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O
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Under current leadership, Humane Society of The United States has become more radical and is not representative of mainstream thinking. Promoting a strong vegan agenda, and focusing on factory farming and legislative changes, HSUS has left the average "animal lover" behind. People donate to HSUS thinking their donations will help animals in local shelters, but that doesn't happen as often as they would think. | ||
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N
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They should improve their fundraising by making it clear that their funds raised through direct mail, television, etc. do not directly benefit local organizations. Current practices allow the perception to exist that donors are directly helping animals in their community to the detriment of local independent humane organizations that are actually providing that service to their community. | ||
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N
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Their fundraising strategy includes raising donations based on dog and cat welfare issues, which are only a small part of their focus. This is resented by local animal shelters around the country and not well addressed by Humane Society of The United States. | ||
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N
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I think people often give to this organization and the ASPCA believing that they are supporting their local shelter, rescue groups or disaster relief, when in fact they do almost nothing in that area. Their advertising does nothing to clarify this--in fact it continually reinforces this view. I concur that they have a huge reputation and are well known, but I do not believe they do with the donated funds what donors believe they do, and I think most of the impact they have is designed to make people give more money to them. What a shame. | ||
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N
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Like the ASPCA, HSUS primarily relies on the public's misconception that the organization is involved in animal sheltering and affiliated with local humane societies and SPCAs when it is not. HSUS does not run a single dog and cat animal shelter in the country, nor is it affiliated with one. HSUS is primarily a fundraising organization that heavily pays its executives, has an expensive building in the heart of Washington, D.C., and engages in lobbying on animal issues that the public largely would not agree with if it knew the organization's true stances. HSUS has also opposed meaningful shelter reforms and backed old-guard, regressive, high-kill shelters despite readily available lifesaving alternatives. | ||
Grassroots Work |
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O
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They must understand field level issues better. | ||
Greater Reach |
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N
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Humane Society of The United States could improve by increasing fundraising and increasing membership across the US. During the past 5 years, HSUS has become a more progressive organization in terms of animal protection (verging towards a vegan/ vegetarian organization), however this stance may alienate a certain sector of the American public. | ||
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O
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They should provide training in more rural areas rather than large cities. | ||
Improved Services |
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N
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Humane Society of The United States could improve both Disaster and Field Operations by having a standardized response effort on a national level rather than each response team developing their own criteria. Media & advertising could be more widespread. | ||
Leadership Balance |
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O
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As a large organization, there are times it would be beneficial for the local representatives to have more discretion in operations since they are more familiar with the local resources and groups. | ||
Leadership Too Strong |
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F
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Their charismatic leader may at times draw more attention to himself than the great work of the organization. It might help defray some of the organization's critics if there was more than one person identified as leading their efforts. | ||
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F
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With high-impact for eating right, indeed leaning toward promotion of vegetarianism, organization represents polarization of the field. This comes with the strong leadership demonstrated at Humane Society of The United States. | ||
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N
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Sometimes the leadership strength becomes a weakness, developing into a "go it alone' attitude where influence of others is not possible. Would like to see more hands on animal care funding. | ||
Limit Scope |
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R
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Humane Society of The United States addresses too many topics. | ||
Local Impact |
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N
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They should increase involvement into state issues. | ||
Maintain Focus |
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F
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They must maintain focus and not get lost in silly issues. | ||
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N
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The group's impact is largely just size-driven. However, they are trying to be all things on all animal issues and that's a bad thing. They need to focus on their core competencies. | ||
More Collaborative |
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N
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Every organization can be more nimble and collaborative. | ||
More Experienced Staff |
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N
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They skew young in staff and have sectors with limited experience in relation to the areas they handle. | ||
More Local |
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N
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Humane Society of The United States needs to connect better at the local level. | ||
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N
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They would benefit form doing more to promote vegetarian eating and accomplishing more for farmed animals on the local level. | ||
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N
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They could increase their presence at the state level. They could do help more local agencies through funding or consulting support. | ||
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O
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They need better state run offices in some states. They should be focusing on where they can make the easy wins first, such as ending the trade in wild animals and then adapt those reasons to farmed animal issues once people start to question how they are caring for and saving some animals and eating others. | ||
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N
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They are international and nationally focused primarily, making it difficult to relate to at the local level. | ||
More Organized |
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R
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Most of the communication I receive from Humane Society of The United States is focused on fund-raising and promotion of the agency vs. assisting the animal welfare industry in improving itself. There is little research to determine best practices, or at least this type of analysis is not shared with public stakeholders. Humane Society of The United States is very involved in disaster/cruelty response, but is one of the more disorganized national responders and has a reputation for poor interagency cooperation. Some focus on training and adherence to formal Incident Command System procedures and integration of veterinary oversight is needed. | ||
More Staff |
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N
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I would like to see more Humane Society of The United States representatives per state. Our HSUS rep, Karen Minton, is located in Columbus. It would be great if HSUS had more local representatives who could interact on a more personal level with many local animal organizations. I would also like to see one or more HSUS-sponsored events locally, such as an event where HSUS invited the local/approved non-profit animal rescue organizations to get more exposure for their organizations. It would be great if HSUS supported the local organizations in a bigger way. | ||
Stronger Focus |
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N
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They are too dispersed and while bringing attention to a variety of issues, they don't seem have a strong focus. Also, they imply a stronger commitment to companion animals than they actually have and that gives the appearance of being opportunistic and occasionally misleading. | ||
Supporting Local Organizations |
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O
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They should provide more financial support to local organizations for low cost spay/neuter, training, and outreach. Fundraising can create confusion for local HS/SPCAs. | ||
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R
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This organization seems to have abandoned outreach to local program areas except the small commitment through state directors. | ||
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N
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They should get better at sharing credit and listening to local expertise. | ||
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N
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They need more financial outreach to local humane societies. | ||
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N
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They should increase state presence and work with more local groups. | ||
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N
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I think there are inherent issues with being "too big." I think the bigger you are, the farther away one gets from their "core mission" and the more layers of approval and processes must gone thru. By being so big and well-known there is instant "squashing" power that happens with smaller, local groups who might of done the work and then get knocked out of the spotlight or press release. I think there is some over-selling of "victories" to make them appear that it was "all" Humane Society of The United States and not enough credit to the other groups that help. | ||
Transparency of Funds |
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R
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They need greater transparency of process, particularly with the economics behind the organization. | ||
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R
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They need a stronger link between animal welfare and animal liberation from human exploitation as well as better transparency regarding expenditures of funds. | ||
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R
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Humane Society of The United States would benefit from greater financial accountability and transparency. While the attack on HSUS by HumaneWatch is a bogus industry tactic to attempt to discredit them, it gains some traction due to longstanding concerns by donors and other nonprofits that at least some money donated for specific activities (such as the Katrina rescue) may have been deflected to other activities. This concern has emerged several times in recent years and seems an unnecessary risk to donor trust. | ||
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N
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They could improve in lots of places, particularly in telling the truth about what part of their immense funding actually goes to animal care (local humane societies), what part of their emergency fund-raising (e.g., Hurricane Katrina) actually goes to direct animal care, why they continue to mislead the public and the press about "animals stolen for research," and why they are untruthful about the actual nature of animal research. | ||
Use of Funds |
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N
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Humane Society of The United States should be spending far more money of farm animal campaigns, given that farm animals represent 98-99% of the animals raised and killed in the United States. | ||
Working with other Organizations |
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N
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The organization needs to work on being a trustworthy partner to other animal protection groups. Too often it fails to reach out and has even been in conflict with many other smaller groups. | ||
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R
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They should develop some collaborative partnerships to address big issues. | ||
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N
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This organization needs to work harder about working with other organizations and not alienating private animal facilities. Animal organizations across the country feel threatened by their fundraising activities and believe that the public perception is that they are the leaders of the US Humane Societies, when in fact they are only a single organization who's primary goal is to lobby for animals, not run animal facilities. This can just be cleared up through educating other non-profits of what their mission is. | ||
|
O
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I'd like to see greater collaboration with other groups as well as expanded legal advocacy. | ||
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N
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They must balance progress and change with relationship building with local organizations and opposition groups. They need additional grant funding for local organizations. | ||
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R
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This organization could partner better with other organizations and share not just the work but the strategic decision making and the rewards that come from successful campaigns. Too often they tend to want to control everything and are less than generous about rightfully sharing the credit. They could also tighten up their organization, though there is a good deal of turn over and that makes this more difficult, as does the large number of issues they are working on. | ||
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N
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Humane Society of The United States seems best at getting what they want and taking most or all of the credit when conducting joint initiatives. To really advance the movement, they need to get better at understanding partner needs and recognizing partner efforts. | ||
|
R
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Being a large, influential, mainstream organization often comes with the drawback of being viewed with suspicion by the more progressive members of any movement. Humane Society of The United States has alienated any number of more progressive supporters by celebrating "victories" for animals that look more like "deals with the devil" to the abolitionist wing of the animal rights/welfare movement. I think that HSUS could have an even more significant impact--perhaps even a unifying effect on the movement--if they weren't so quick to celebrate trivial things such as frozen dinner lines by celebrity chefs (Wolfgang Puck) who may be persuaded not to serve foie gras for two months, but who have no authentic intention to support animal liberation in their kitchens and magazine spreads. | ||
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N
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They must do a better job of partnering with others and not edging them out of collaborative efforts. They should be more self-reflective and evaluate the impact of your efforts more often. | ||
|
R
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They could do a better job in outside-the-box partnership with organizations who share interests in selected issues. | ||
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N
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Many parts of the movement are unhappy they are more an animal welfare group than an animal rights group. Some of their campaigns hurt animal rights by promoting animal welfare solutions. Some animal welfare people are upset that they use their many bequests which came from animal welfare advocates to promote animal rights. | ||
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N
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They need better PR because they are making dangerous enemies. | ||
Do More for Animals in Entertainment |
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N
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HSUS gets the most good results, but could be doing more on animals in entertainment. | ||
Do More for Lifesaving |
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N
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HSUS has vast resources and is very effective in the area of farm animal protection, which I support -- however it raises funds mostly on the basis of dogs and cats from supporters, while making little impact in actual lifesaving and in some cases continues to cling to outmoded and old school animal sheltering practices. They could be a huge voice for lifesaving for pets, yet fail to do so. | ||
Not Effective |
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N
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They have more money than God, but use it for their own purposes, not to care for animals. They are currently under investigation by the IRS for overstepping their lobbying activities that are allowed by their non-profit status. Their fundraising practices border on fraud, for perpetuating the myth that they spend money on animals. | ||
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N
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They seem to have become cheerleaders for Wayne to make money on his own. Their promotion of his book and the HSUS resources they used to promote it really disappointed me. They are too focused on issues other than companion animals and I am not sure that is what their supporters think their donations are going to. | ||
|
O
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This organization needs to worry more about achieving significant, solid improvements for the welfare of animals than getting good public relations, getting its name in the headlines, and acting as a fundraising vehicle. | ||
Leadership
Wayne Pacelle
Chief Executive Officer
Chief Executive Officer
From the Nonprofit
|
Aug 23, 2011 |
We are proud to be recognized by experts and peers. We are grateful for the time and dedication that they put into this affirmation of our work, thank you. We intend to build on this record, and to constantly seek improvement for the sake of animals.
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