Climate Central

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Climate-central

Founded: 2008

Mission: Climate Central’s mission is to serve as a central authoritative source for good information about global climate change solutions, using the power of Silicon Valley scientists, entrepreneurs, and inventors.

Princeton, NJ


Leadership


Heidi Cullen
In addition to her responsibilities as interim CEO and Director of Communications, Dr. Heidi Cullen serves as a research scientist and correspondent for Climate Central. Dr. Cullen currently reports on climate for PBS NewsHour, Time.com and The Weather Channel. Before joining Climate Central, Dr. Cullen served as The Weather Channel’s first on-air climate expert and helped create Forecast Earth, the first weekly television series to focus on issues related to climate change and the environment. Prior to that Dr. Cullen worked as a research scientist at the National Center for Atmospheric Research (NCAR) in Boulder, CO. She received the NOAA Climate & Global Change Fellowship and spent two years at Columbia University’s International Research Institute for Climate and Society working to apply long-range climate forecasts to the water resources sector in Brazil and Paraguay. She is a member of the American Geophysical Union, the American Meteorological Society and is an Associate Editor of the journal Weather, Climate, Society. Dr. Cullen also serves as a member of the NOAA Science Advisory Board. In 2008, Dr. Cullen was awarded the National Conservationist Award for Science by the National Wildlife Federation (NWF). She received a bachelor's degree in engineering/operations research from Columbia University and went on to receive a doctorate in climatology and ocean-atmosphere dynamics at the Lamont-Doherty Earth Observatory of Columbia University.


Innovative Approach

Problem

The effort to combat Global Climate Change suffers from an inconsistency of message. There is a powerful need for a scientifically authoritative voice that can find good information and present it in an accessible and understandable manner.

Innovation / New Solution

Climate Central brings good, actionable information to individual consumers in an understandable format. Using expertise and experience in television, they have created a product that is authoritative and accessible.

Impact

They provide a beautiful and authoritative website that contains excellent information on global climate change as well as important and informative links that make climate science widely understandable.


Comments

Expert Comments

  • They offer information of exceptional quality presented in new and astute ways.

  • They have great media expertise.

  • They have the potential to lead in getting climate change information on mass-market television.

From the Nonprofit

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Key Endorsements

  • Yale e360
  • Time
  • Scientific American
  • Board also includes: Climatologist who regularly appears on the Weather Channel, former executive producer for CNN and the Weather Channel, another Nobel-honored physicist with 22 years experience in the Lawrence Livermore National Laboratory, a reporter from Time magazine, professors from Princeton, Franklin and Marshall, Stanford’s Carnegie Institute, Scripps Oceanographic Institute, and NOAA.


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