Philanthropedia - World Wildlife Fund nonprofit profile

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Climate Change: World Wildlife Fund

Mission: The World Wildlife Fund's mission is the conservation of nature. Using the best available scientific knowledge, they work to preserve the diversity and abundance of life on Earth and the health of ecological systems by protecting natural areas and wild populations of plants and animals; promoting sustainable approaches to the use of renewable natural resources; and promoting more efficient use of resources and energy and the maximum reduction of pollution.

BASIC INFORMATION	EXPERT ASSESSMENT	BENEFICIARY REVIEW

Basic Information
Social Cause: Climate Change
Issue Area: Climate Change

Year Founded: 1961
Problem

Species and habitats are essential for a healthy planet. But focusing on these areas alone is not enough. Global events such as climate change and deforestation have a tremendous impact on the Earth’s species and places, as well as our own lives.
Solution

WWFs way of conserving the planet’s natural resources combines their unmatched global reach with a foundation in science. It involves action at every level – from local to global – and it ensures the delivery of innovative solutions that meet the needs of both people and nature.
Impact

100 Countries: WWF works in 100 countries.

Membership: WWF is supported by 1.2 million members in the US and close to 5 million globally.
Financial Breakdown

Expenses Breakdown

Program Expenses : 134698610
Administrative Expenses: 12507845
Fundraising Expenses: 22324621
Charity Navigator Profile
Contact Information

Website: http://www.worldwildlife.org/
Email: http://worldwildlife.custhelp.com/cgi-bin/worldwildlife.cfg/php/enduser/ask.php
Phone: 202-293-4800

The contents of this page are primarily from this nonprofit organization's website. The views expressed on this page are those of this organization and not necessarily those of Philanthopedia.

SummaryLearn more about these experts>>

Summary: Climate Change experts believe that the World Wildlife Fund has successfully positioned itself as an international group that is focused on specific issues around nature. They have further been successful because of their well-known brand and strong public outreach programs. At the same time, the World Wildlife Fund should be more aggressive with some of their work, consider additional issue areas, and develop their law and international policy capacity. They also might build their work at the local level in the US to have a bigger impact.

Strengths

International Presence

"They have a high level of international engagement on climate issues."
"They focus on international issues; they’re an international group."
"They have worldwide coverage."
"It has a global reach to policy makers, practitioners, and scientists."
"They have offices worldwide."
"They have a broad, global perspective, and science driven work."

Brand Recognition

"Their perceived success comes primarily from excellent PR."
"They have a well-known brand."
"They do a great job with public outreach – they are very widely recognized among the general public."
"They are very good at getting media attention for specific issues."

Unique Focus on Nature

"Their position internationally and their focus on flora and fauna gives them an excellent platform for education and advocacy."
"They are a pioneer in wildlife impacts/adaptation."
"They are a pioneer in wildlife impacts/adaptation."
"They have a strong focus on nature!"
"They offer a unique perspective and reach."
"WWF devotes a large percentage of its money to programs, and is effective in working across national and political boundaries."

Other

"They have a long history of action on the ground."
"They are conservation-focused, not climate-focused."

Areas for Improvement

More U.S. Focus

"They could do stronger U.S. grassroots mobilization for action."
"They need to lose the suspicion of WWF America."

More U.S. Focus

"They should dip below the national and international realm, strategically, to work with state and regional orgs. On particular issues, this would give WWF more impact (e.g., how could sustainable bioenergy production be done on the Great Plains to provide wildlife and other landscape benefits?)."

Push for More Change

"They should use the brand to push public support for ambitious action."
"They should move their projects to scale."
"They should focus more on conservation and less on PR."
"Working with IUCN, they should further the consolidation of the Ecosystem and Livelihoods Adaptation Network."
"They should have a stronger emphasis on role of humans in the system."
"They should build their law and international policy capacity."
"They need to focus more; they cannot do everything and be everything to everyone."

The views expressed on this page are those of each individual expert and not necessarily those of Philanthopedia. Note that each quote represents the views of just one person and may not reflect the sentiments of the entire group. We do not disclose the names of the experts who gave each comment to protect their anonymity

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